Abstract: Being aware of honor and disgrace is necessary for human survival and development,It's the premise to improve human nature and the foundation of social harmony.Objectively it's greatly required to promote socialist concept of honor and disgrace in the process of China's economic and social development at present.Promoting socialist concept of honor and disgrace must focus on strengthening the recognition the social members of the concept.Therefore,we must pay attention to unite social and individual effectiveness of the socialist concept of honor and disgrace,orient people by means of interests,and establish sound and effective social supervision mechanism. In the premise of paying attention to the credibility of education,the acceptance of educational content and the consistency of the education aim, we carry out the education of socialist concept of honor and disgrace,strengthen positive recognition of the people of the concept, and thereby give full play to the guiding role of socialist concept of honor and disgrace.

Key words: Socialism, concept of honor and disgrace, Value-oriented, Moral recognition

摘要： 知荣明辱是人类生存和发展的需要,是人性完善的前提,是社会和谐的基础。倡导社会主义荣辱观是我国现阶段经济社会发展的客观要求。倡导社会主义荣辱观必须以强化社会成员对荣辱观的认同为着眼点。为此,必须注意社会主义荣辱观的社会功效性和个体功效性的统一,以利益为手段进行价值观导向,建立与健全有效的社会监督机制,在注意教育主体的可信性、教育内容的可接纳性、教育目标的一致性的前提下大力开展社会主义荣辱观教育,强化人们对社会主义荣辱观的积极认同,从而充分发挥社会主义荣辱观的引导作用。

关键词: 社会主义, 荣辱观, 价值导向, 道德认同