Abstract: According to the nature of communication, this paper explains the moral nature of communication, the constraint of social moral to the process of communication and the moral function of communication. It also expounds the characteristics of ethics of communication and the relevance between the morality of communication and the social morality. At last, this paper probes into the nature,objectivity and tasks of the ethics of communication.

Key words: communication, ethics, theory, building

摘要： 传播的基本属性决定了传播的道德属性,传播在其过程中深受社会道德的制约,因而,从理论上探讨传播伦理的性质特点及其与社会道德的关系,论述了传播伦理学的内涵、研究对象和任务及学科属性,在当今尤显重要。

关键词: 传播, 道德, 传播伦理学, 理论