Abstract: Honesty is a kind of virtues, which is no need to discuss. However, in the area of market-directed economy, the principle of honesty putted out no matter from morality utilitarian or from morality idealism, does not possess universality. Therefore, the principle of belief on present market-directed economy ought to be a kind of limited honesty with a necessary tension and flexibility. This honesty not only has wide general adaptability but also a logical starting point of ideal honesty spirit of the unity of cultivating method and destination value.

Key words: market-directed economy, limited honesty, general adaptability

摘要： 诚信是一种美德,这已经是不需要讨论的。但是,在市场经济领域,无论从道德功利主义推出的诚信原则,还是从道德理想主义推出的诚信原则都不具有普适性。因此,当前市场经济条件下的诚信原则应该是一种保持必要张力和弹性的有限诚信,这种诚信原则既具有广泛的普适性,又是培育手段和目的价值相统一的理想诚信精神的逻辑起点。

关键词: 市场经济, 诚信, 普适性