Abstract: Patriarchal clan system is the foundation of family structure and the core of the hierarchies in a nation. Such a homogeneous and isomorphic relationship between family and nation makes Chinese traditional culture involves strong family ethical features, and it has penetrated into every aspect of society profoundly.Being an ideology and a culture type,the design art will not surpass the core spirit of society,but turn into the material carrier of such society ideas and ethical values.No matter architecture,clothing,diet and traveling are all imprinted with patriarchal etiquette and infiltrate into hierarchical culture which exists everywhere.

Key words: design, ethics, patriarchal clan system

摘要： 宗法是家庭结构的基础,也是国家等级制度的核心。这种同质同构的“家”“国”关系使得中国的传统文化带有浓浓的家庭伦理色彩,并且深深地根植到了社会的各个方面。作为意识形态与文化形态的设计艺术不仅不会超越社会的核心精神,而且处处成为表现这种社会理念与伦理价值的物质载体。无论建筑、服饰,还是饮食、行旅,无一不深深地烙上宗法礼制的印痕,浸润在无处不有的等第文化之中。

关键词: 设计, 伦理, 宗法等级