Abstract: The Global Code of Ethics for Tourism, claimed by World Tourism Organization in order to develop responsible and sustainable tourism, provides a frame of reference for tourists and stakeholders in 21ist century. Yet, the practice reveals the Code has not promptly responded and fully supported because of many factors. As for the Code itself, two problems hinder its influence: First, tourism right theory cannot provide a found foundation for the Code; Second, the false affirmation to support market economy barriers its practice.

Key words: The Global Code of Ethics for Tourism, stakeholder, tourism right, market economy, tourism ethics

摘要： 《全球旅游伦理规范》是世界旅游组织为促进负责任的和可持续的旅游发展,给21世纪的旅游者和旅游利益相关者制定的一个参考框架,但近年来的实践证明,《规范》没有得到应有的支持和响应,其中有多方面的原因。就《规范》本身而言,存在着两大问题:其一,旅游权利论不能为《规范》提供坚实的伦理基础;其二,支持市场经济的错误主张阻碍《规范》的执行。

关键词: 《全球旅游伦理规范》旅游, 利益相关者, 旅游权利, 市场经济, 旅游伦理