Abstract: The lacks of network trust and the crisis of confidence are the reflection of lacks of good faith in real life. This kind of phenomenon is a distortion of realistic social relations. Confucianist "honest" value lies that it surmount considerations to the risk and the benefit. It annotates the significance of faith from the stratification of person's essence. It has the important universality to establish the moral trust in network.

Key words: Confucianist, Honest, Network trust

摘要： 网络信任缺失和信任危机只是现实生活中诚信缺失的反映,是以网络为媒介的现实社会关系的扭曲。儒家"诚"的价值在于它超越了对风险和利益的考虑,从人的本质的层面上诠释诚信的意义,对网络行为主体信任的建立仍有重要的普适性。

关键词: 儒家, 诚, 网络信任