Abstract: Confucius,Mencius,Xunzi are the representatives of the Confucian thought before Qin Dynasty,their thoughts of shame contain rich content,and have its own distinctive characteristics.If we excavated the essence of the shame culture before Qin Dynasty,we would establish the correct concept of good and evil,cultivate good moral character,improve the poor current tendencies in our society,and deeply understand and implement the socialist concept of good and evil.

Key words: the Confucian thought before Qin Dynasty, shame

摘要： 以孔子、孟子、荀子为代表的先秦儒家耻感思想,内容丰富、特征鲜明。深入挖掘和梳理这一耻感文化的精华,对于人们明辨是非善恶,树立社会主义荣辱观,培育良好文明风尚,具有重要理论意义和实践价值。

关键词: 先秦儒家, 耻感