Abstract: Since the latter Qing dynasty, the Chinese tradition ethics morals have had the typical significance in the folk custom domain's evolution. In populace's family life, the daily expense, the entertainment while away the time and so on folk custom domains,the traditional ethics morals' absolute quality, the transcendence, the overall value are weaken gradually, the relativity, the feasibility, the individual value increase gradually, the equality, the freedom, independent and so on new ethics moral factor breeds, the growth day by day. The evolution process has characteristics of strong succession, enormous imbalance, complex multiplicity, intense conflict, and so on.

Key words: Ethics morals, Folk custom, Evolution, Equality, Independent

摘要： 晚清以来,中国传统伦理道德在民俗领域的嬗变具有典型意义。在民众的家庭生活、日常消费、娱乐消遣等民俗领域,传统伦理道德的绝对性、超越性、整体价值逐渐减弱,而相对性、现实性、个体价值渐次增加,平等、自由、主体性等新的伦理道德观念日益孕育、生长。嬗变过程具有较强的继承性、极大的不平衡性、复杂的多样性、激烈的冲突性等特点。

关键词: 伦理道德, 民俗, 嬗变, 平等, 主体性