Abstract: Moral language is the main medium of moral thinking. First, moral language, which supplies motives, meanings and norms to moral thinking, plays a key role to the subject, the object and the process of moral thinking. To the object,moral language plays a generalized and abstract role; to the process, it helpsnotions come into being and makes judgment and reasoning possible; Besides, it can also describe the results of moral thinking; then, the role moral language plays in the development of individual moral thinking can be summarized in this way: memorizing and storing moral information to form special psychological structure; guidance and orientation. Finally, moral language also plays an important role in moral persuasion, the change of moral attitude and the clarification of moral values.

Key words: moral language, moral thinking, moral, persuasion

摘要： 道德语言是道德思维的主要工具,其在道德思维中具有重要作用。一是对道德思维主体、道德思维对象、道德思维过程的作用:对主体而言,它提供了道德思维的动力、意义和标准;对对象而言,具有概括与抽象作用;对过程而言,它使概念得以形成,使判断和推理成为可能,并对道德思维的结果进行表述。二是对个体道德思维形成的作用:记忆贮存道德信息,形成特定心理结构,进行导向和定向。三是在道德劝服、道德态度改变和道德价值澄清中也具有重要作用。

关键词: 道德语言, 道德思维, 道德劝服