Abstract: Faithfulness is the basis for the operation of the market economy; Good credit is dispensable to the development of enterprises;Both interpersonal communications and individual accomplishment need honesty and faithfulness.

Key words: faithfulness, good credit, honesty and faithfulness, moral basis

摘要： 信用是市场经济运行的道德基础;信誉是企业良性发展的基石;诚信不仅是人际交往的基础,也是个人自我完善的要求。

关键词: 信用, 信誉, 诚信, 道德基础