关键词: 传播, 道德, 传播伦理学, 理论

Abstract: According to the nature of communication, this paper explains the moral nature of communication, the constraint of social moral to the process of communication and the moral function of communication. It also expounds the characteristics of ethics of communication and the relevance between the morality of communication and the social morality. At last, this paper probes into the nature,objectivity and tasks of the ethics of communication.

Key words: communication, ethics, theory, building