关键词: 小康社会, 公民道德, 价值目标, 伦理关系, 道德要求, 人格理想, 行为方式

Abstract: Ethics and morality constitute the quality of main entity and the spiritual factor in the construction of a well-to-do society, which will bring about positive changes in our ideological concepts, ethical beliefs, moral behaviorand ways of life. The essential part of the ethical canons of a well-to-do society should include such factors as efficiency and impartiality, justice and democracy, service and dedication. The ideal goal of a well-to-do society should strive for the self-perfection of humanity and human autonomy, consciousness and freedom. With the advent of the well-to-do society, our moral behavior will remarkably more civilized in terms of both its popularity and intensity.

Key words: a well-to-do society, citizen morality, ethical beliefs, moral demands, the noble ideal, moral behavior