关键词: 企业管理, 价值观, 文化管理, 伦理

Abstract: The drive of value is an important method to realize contemporary business ethics.The implication is that,if the administration of enterprises aims at success,it should be based on criticism and construction of values.In other words,it should be guided by values.The administration of enterprises needs values,for values have important functions.The values that contemporary enterprises need should cover the basic values of mankind, that is,the value of customer-orientation, etc.

Key words: the administration of enterprises, values, cultural management, ethics