关键词: 传统义利观, 诚信观, 现代转换

Abstract: Valuing duty rather than profit is the basic value standard of traditional society. In the past, our Chinese people's view on “Yili” was changing from the fact that it was shameful to speak of profit to the one that people gradually chased profit, then to the one that some people valued profit rather than duty. Today we must change the traditional state and advocate a new kind of “yili” view that duty and profit are both important and they should develop harmoniously. “Chengxin” is not only basic rule of our national traditional morality but the necessary demand of market and legal economy. It is dual between moral and legal construction. Legal rules should be based on moral rationality and social environment. We must consider both tradition and reality, and then ensure the contemporary transition of traditional “chengxin” and “yili”.

Key words: traditional “yili”, “chengxin”, contemporary transition