走出企业社会责任定义的丛林

伦理学研究 ›› 2011 (3): 52-58.

走出企业社会责任定义的丛林

周祖城

上海交通大学安泰经济与管理学院,上海 200052

收稿日期:2011-02-16 出版日期:2011-05-10 发布日期:2022-02-28
作者简介:周祖城(1963-),男,浙江诸暨人,管理学博士,上海交通大学安泰经济与管理学院教授,博士生导师,主要研究方向为企业伦理学,企业社会责任与战略,组织行为学,企业文化。
基金资助:
家自然科学基金项目“企业社会责任与消费者购买意向关系的理论与实证研究”(批准号70772064);国家软科学研究计划项目“中国企业社会责任评价指标体系研究”(项目编号2010GXQ5B280)。

An Approach to Paving a Path through the Jungle of CSR Definitions

ZHOU Zu-cheng

Received:2011-02-16 Online:2011-05-10 Published:2022-02-28

摘要/Abstract

摘要： 国内外对“什么是企业社会责任”这个问题的回答一直处于众说纷纭,莫衷一是的“丛林”之中。本文提出了“明确定义标准、聚焦关键问题”的走出“丛林”思路,提炼了六个关键问题,包括两个前提性问题(事实如何还是应当如何、部分责任还是综合责任)和四个基础性问题(由谁负责、对谁负责、负责什么、负责到什么程度),然后一一作了讨论,最后给出了明确的定义:企业社会责任是指企业为了维护和增进利益相关者的正当权益、造福于社会而应当对利益相关者和社会整体承担的包括底线责任和超越底线责任在内的综合责任。

关键词: 企业社会责任, 前提性问题, 基础性问题, 定义

中图分类号:

B82-053

周祖城. 走出企业社会责任定义的丛林[J]. 伦理学研究, 2011(3): 52-58.

ZHOU Zu-cheng. An Approach to Paving a Path through the Jungle of CSR Definitions[J]. Studies in Ethics, 2011(3): 52-58.

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