关键词: 忠诚, 家族企业, 基于忠诚的管理, 伦理

Abstract: Due to the dualistic modality and inside-outside structure of Family Business, Family Business Management always emphasized the value of loyalty firstly. The value of loyalty is proved to be the key ethical condition of Family Business Management. Management based on loyalty is turned to be a stratagem of Family Business. The key idea of this management is ethical solidarity of Family Business. The internal contradiction of the management based on loyalty is the intensity between dependence and independence. And the principle of loyalty-keeping-ahead is the basic principle of the management. Finally, its tactic end is best circulation between loyalty and value. How can Family Business translate the ethical loyalty into desire or common dreaming of the corporation? This is a basic ethical puzzle of the Family Business Management. Family Business could build its desire and common dream no other than through meaning translation of loyalty and levels spring of loyalty.

Key words: Loyalty, Family Business, Based on Loyal Management, Ethic