关键词: 企业道德, 企业社会责任, 利益相关者

Abstract: The two basic questions of business ethics is: why corporation must concern about business ethics,and how to practice according to the moral requirement.In this paper,through the criticism of the the liberal model of business ethics,and the analysis of the power-responsibility model,the stakeholders model,the "ethics for return" model and the ethical value model,we can provide a set of relatively complete theory explanation to the first question.In order to resolve the second question,corporation must committed to the convergence of its moral cognition and moral emotion and moral will.In addition,we must stand on a high degree of democratic reform,and question the rationality of "sanctity of property rights",so that we can change the concept and the nature of corporation fundamentally and make corporate social responsibility truly become a basis for the legitimacy of the corporate.

Key words: Business Ethics, Corporate Social Responsibility, Stakeholder