关键词: 《全球旅游伦理规范》旅游, 利益相关者, 旅游权利, 市场经济, 旅游伦理

Abstract: The Global Code of Ethics for Tourism, claimed by World Tourism Organization in order to develop responsible and sustainable tourism, provides a frame of reference for tourists and stakeholders in 21ist century. Yet, the practice reveals the Code has not promptly responded and fully supported because of many factors. As for the Code itself, two problems hinder its influence: First, tourism right theory cannot provide a found foundation for the Code; Second, the false affirmation to support market economy barriers its practice.

Key words: The Global Code of Ethics for Tourism, stakeholder, tourism right, market economy, tourism ethics