关键词: 中国企业伦理研究, 本土意识, 文化传统

Abstract: Indigenous consciousness should be properly embodied in the study of Business Ethics in China,namely,we should not only be conscious of the fact that the moral characters of Chinese corporation are relevant to our cultural tradition when analyzing business ethical problems in realities of China,but also search the brace for our theories by study of Chinese cultural tradition in order to instruct the behavior of Chinese corporation.Correspondingly, we should have a kind of methodological consciousness with respect to how to develop an indigenous study on Business Ethics,and express our indigenous consciousness in analysis of economical behavior,study of fundamental problems,and construction of our theories on Business Ethics.

Key words: the study of Business Ethics in China, indigenous consciousness, cultural tradition