Abstract: The idea of running an enterprise ethically is the logical result of the philosophical history of enterprises as well as that of ethicists' ethical sum-up of the managing activities of enterprises. In China enterprises must be run ethically because they are suffering from a behavioral failure and ecological crisis, and because they have to be guided by the idea of scientific development and that of establishing socialist harmonious society. To run an enterprise ethically is not only legal performance, but also moral performance. In order to run an enterprise ethically, it is necessary to establish some rules, to advocate humane management, to encourage honest exchange, etc.

Key words: the values of running enterprises, law-observance, humane management, honesty, environmental protection, responsibility

摘要： 伦理经营观念是企业经营哲学历史发展的逻辑结论,也是企业伦理学家们对市场经济条件下企业经营管理活动的伦理学总结。在我国,企业行为失范、坚持科学发展观和构建社会主义和谐社会、参与经济全球化进程、生态环境的恶化态势等因素决定了企业必须坚持伦理经营价值观。伦理经营既是一种守法经营,也是一种合德经营。经营法规、人性化管理、诚信交易、绿色营销、积极负责等,是伦理经营价值观体系的构成要素。

关键词: 伦理经营价值观, 守法, 人性化管理, 诚信, 环境保护, 责任