Retrospect and Prospect of Corporate Social Responsibility in Product-Harm Crises Abroad

Studies in Ethics ›› 2008 (1): 33-36.

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Retrospect and Prospect of Corporate Social Responsibility in Product-Harm Crises Abroad

JING Miao, ZHOU Ying, WANG Fang-hua

Antai College of Economics and Management, Shanghai Jiao Tong Univ.,Shanghai 200052 China

Received:2007-11-06 Online:2008-01-10 Published:2022-01-25

国外产品危机事件中企业社会责任研究的回顾与展望

井淼, 周颖, 王方华

上海交通大学安泰经济与管理学院,上海 200052

作者简介:井淼(1972-),女,汉,黑龙江哈尔滨人,上海交通大学安泰经济与管理学院市场营销系讲师,博士。周颖(1966-),女,吉林省长春人,上海交通大学安泰经济与管理学院市场营销系副教授,博士研究生。王方华(1947-),男,上海人,上海交通大学安泰经济与管理学院教授,博士生导师。

Abstract

Abstract: The academic circle has done more research on Corporate Social Responsibility (CSR) in routine settings than in non-routine settings where product-harm crises occur.This paper tackles the achievements in the research on CSR in product-harm crises in foreign countries.It summarizes the relations between CSR and product-harm crises,CSR and its attribution,CSR and brand evaluation,CSR and enterprises' response to product-harm crises. In the end the paper puts forward the deficiencies and prospect of research in this field.

Key words: Product-Harm Crisis, Corporate Social Responsibility(CSR), Attribution, Brand Evaluation

摘要： 学者们对日常消费情境下企业社会责任的研究较多,但对发生产品危机事件这种非日常消费情境下的企业社会责任问题探讨较少。论文对国外产品危机事件中企业社会责任的研究成果进行了梳理,对企业社会责任与产品危机事件、企业社会责任与归因、企业社会责任与品牌评价、企业社会责任与企业危机反应等进行了综述,指出了研究的不足并对研究前景进行了展望。

关键词: 产品危机事件, 企业社会责任, 归因, 品牌评价

CLC Number:

JING Miao, ZHOU Ying, WANG Fang-hua. Retrospect and Prospect of Corporate Social Responsibility in Product-Harm Crises Abroad[J]. Studies in Ethics, 2008(1): 33-36.

井淼, 周颖, 王方华. 国外产品危机事件中企业社会责任研究的回顾与展望[J]. 伦理学研究, 2008(1): 33-36.

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Retrospect and Prospect of Corporate Social Responsibility in Product-Harm Crises Abroad

国外产品危机事件中企业社会责任研究的回顾与展望

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