关键词: 地域文化, 企业, 诚信

Abstract: Enterprises honesty is both an economic and a cultural behavior. As a result, inperfecting the enterprises' honesty, on one hand, enterprises should manage honesty as a kind of capital; on the other hand, the regional government should raise its honesty in its functions, quicken the formation of a national market andovercome the asymmetry and obstruction of information. All those aspects are allthe important elements in overcoming the cultural bias and realizing the mutually communication between the regional culture and the enterprises' honesty.

Key words: regional culture, enterprise, honesty