关键词: 设计, 伦理, 宗法等级

Abstract: Patriarchal clan system is the foundation of family structure and the core of the hierarchies in a nation. Such a homogeneous and isomorphic relationship between family and nation makes Chinese traditional culture involves strong family ethical features, and it has penetrated into every aspect of society profoundly.Being an ideology and a culture type,the design art will not surpass the core spirit of society,but turn into the material carrier of such society ideas and ethical values.No matter architecture,clothing,diet and traveling are all imprinted with patriarchal etiquette and infiltrate into hierarchical culture which exists everywhere.

Key words: design, ethics, patriarchal clan system