关键词: 道德语言, 道德思维, 道德劝服

Abstract: Moral language is the main medium of moral thinking. First, moral language, which supplies motives, meanings and norms to moral thinking, plays a key role to the subject, the object and the process of moral thinking. To the object,moral language plays a generalized and abstract role; to the process, it helpsnotions come into being and makes judgment and reasoning possible; Besides, it can also describe the results of moral thinking; then, the role moral language plays in the development of individual moral thinking can be summarized in this way: memorizing and storing moral information to form special psychological structure; guidance and orientation. Finally, moral language also plays an important role in moral persuasion, the change of moral attitude and the clarification of moral values.

Key words: moral language, moral thinking, moral, persuasion