关键词: 企业, 伦理, 战略

Abstract: Ethical strategy is a kind of strategy that uses a strategic sight to inspect,exploit,and deploy the ethical resources of an enterprise so as to attain its overall objectives.The ethical strategy of enterprise includes all the strategic arrangements of the ethical relationship between the enterprise and nature,the enterprise and society,as well as the coordination of inner enterprise.The ethics as strategies differ greatly from common ethics in role,target,principle flexibility in the market,and manifestation mode and so on.As a new enterprise idea and operation mode,enterprise ethics strategy is proposed under the background of the ubiquity of "lemon marketplace",and it will make a positive and profound impact on the inner enterprise,market and the society that they exist in.

Key words: enterprise, ethics, strategy